Branding & Identity

A cross-section of content I created for New Image College. The College lacked a distinct visual identity before my arrival, and I made it my goal to create one at every level of presentation, both internally and externally. This grew to encompass a full visual identity that I maintained across web, print and social media graphics, including a full-scale customized WordPress site whose content I mostly generated myself as a copywriter.

The bold neon flavour and '80s-influenced aesthetic was (and remains) unique for this sort of school, appealing to New Image's target demographic of teenaged girls and young women who are interested in beauty, glamour make-up and the film industry. These materials received rave reviews from students and prospective customers.

Here’s an interesting one. Some work with the Canadian Forces Logistics Association, a division of the Government of Quebec. They were looking to revamp their hallowed logo for some new branding for their RCOC Museum in Montreal. Many rounds of revision eventually led to this. The client was happy but alas, the project was shelved (as often happens with government projects). I think this one is pretty special, though.

Simple idea with a clear focus. The white / red of a nametag sticker and that of the Canadian flag were an interesting coincidence I wanted to play with.

This one took off pretty fast…

Logo and ad designs for Plotdigger Films, an independent horror film company in Vancouver. Created the graphics shown below, including a logo used to this day.

This was all an admittedly strange and unique work opportunity– one for which I am grateful. Though the 'extreme horror' genre isn't always to my taste, I've come to know filmmaker / Plotdigger CEO Ryan Nicholson as an uncompromising artist with a singular vision.

Working with Ryan sparked my involvement in the Vancouver film industry, which soon translated to work with numerous companies and even some (not-so-extreme) filmmaking efforts of my own.