New Image College branding

A cross-section of content I created for New Image College. The College lacked a distinct visual identity before my arrival, and I made it my goal to create one at every level of presentation, both internally and externally. This grew to encompass a full visual identity that I maintained across web, print and social media graphics, including a full-scale customized WordPress site whose content I mostly generated myself as a copywriter.

The bold neon flavour and '80s-influenced aesthetic was (and remains) unique for this sort of school, appealing to New Image's target demographic of teenaged girls and young women who are interested in beauty, glamour make-up and the film industry. These materials received rave reviews from students and prospective customers.