Branding: Seams Weird Fabric Arts

Logotype branding for Seams Weird Fabric Arts, an independent alterations and tailoring shop whose proprietress serves the GVRD. She has contributed costume work to “Snake Eyes: G.I. Joe Origins” (2021), Disney productions such as “Under Wraps” (2021), and the latest season of the CW’s “Riverdale”.

She specializes in dark, occult and horror-themed imagery in her personal work and wanted a design to reflect that. I went with an ’80s “Paperbacks from Hell” horror paperback cover look and applied it to her embossed business card as well. The “Seams Weird” portion is original typography; no typefaces or fonts were used. The “Fabric Arts” portion is in Romic, a typeface seen in posters for Hellraiser and other media of the ’80s.

Check out Seams Weird’s Etsy and Instagram to see her work!

Branding: Gun Street Girl

Branding: Gun Street Girl

Full on branding package (logo / logotype, business card, custom WordPress site) for the business of a talented lady, Jeanine Chau, who I’m proud to call a friend. Her operation is named for the Tom Waits song, so of course I had to include all kinds of Waitsian themes — burlesque girls, gambling, smoking, and of course guns. In true Waits spirit, I’m trying to capture the ferocious fun of an old-timey cabaret, suitable for an artist who does a lot of make-up for alternative events and noirish photo shoots.

I roped in my frequent collaborator Molly to provide the femme fatale illustration that I based the card design around. As always, she knocked it out of the park.