Branding: Seams Weird Fabric Arts

Logotype branding for Seams Weird Fabric Arts, an independent alterations and tailoring shop whose proprietress serves the GVRD. She has contributed costume work to “Snake Eyes: G.I. Joe Origins” (2021), Disney productions such as “Under Wraps” (2021), and the latest season of the CW’s “Riverdale”.

She specializes in dark, occult and horror-themed imagery in her personal work and wanted a design to reflect that. I went with an ’80s “Paperbacks from Hell” horror paperback cover look and applied it to her embossed business card as well. The “Seams Weird” portion is original typography; no typefaces or fonts were used. The “Fabric Arts” portion is in Romic, a typeface seen in posters for Hellraiser and other media of the ’80s.

Check out Seams Weird’s Etsy and Instagram to see her work!