Author: J.R.

Logo and wordmark for a rising arts collective here in Vancouver. The client desired something simple and elegant with an urban flair, but broad enough to suit an organization that’s devoted to many different types of art. Many rounds of back-and-forth with the client narrowed the design down to this one.

Full on branding package (logo / logotype, business card, custom WordPress site) for the business of a talented lady, Jeanine Chau, who I’m proud to call a friend. Her operation is named for the Tom Waits song, so of course I had to include all kinds of Waitsian themes — burlesque girls, gambling, smoking, and of course guns. In true Waits spirit, I’m trying to capture the ferocious fun of an old-timey cabaret, suitable for an artist who does a lot of make-up for alternative events and noirish photo shoots.

I roped in my frequent collaborator Molly to provide the femme fatale illustration that I based the card design around. As always, she knocked it out of the park.

A cross-section of content I created for New Image College. The College lacked a distinct visual identity before my arrival, and I made it my goal to create one at every level of presentation, both internally and externally. This grew to encompass a full visual identity that I maintained across web, print and social media graphics, including a full-scale customized WordPress site whose content I mostly generated myself as a copywriter.

The bold neon flavour and '80s-influenced aesthetic was (and remains) unique for this sort of school, appealing to New Image's target demographic of teenaged girls and young women who are interested in beauty, glamour make-up and the film industry. These materials received rave reviews from students and prospective customers.